Research your
potential clients
Newsletter 20 March 2009
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Hi
As an older geezer I like the concept of lifelong learning, I try to keep my finger on the pulse – though sometimes it’s just checking I’ve still got one.
So I was really happy when I was awarded the Innovation Voucher I applied for - to improve my online marketing skills and learn more about the psychology of corporate portrait photography. It’s £3,000 to spend at any North West university.
Then, last week, I met the ‘marketing manager’ of the commercial media department of the university where I received a BA. He said they could create a new website for me – which was not what I’d asked for – but even more amazing – he hadn’t even bothered to look at the website I already had!
How rude and arrogant is that? Me, with my £3,000 to spend and he hadn’t done any research!
I’m now an annoyed, disgruntled, ex-potential client who would rather let his £3,000 voucher lapse than spend it with them.
That’s this week’s newsletter thingy’s question.
How do you research your potential clients?
Do you listen to what they’re saying?
Do your potential clients feel you really want their business?
If I receive a phone call from a potential client, and I’m at my desk, I’m usually on their website before they hang up. And if I’m meeting a potential client with £3,000 to spend I’d know as much about them, and their business, as I could legally discover.
Hell, I’d do that if you were just meeting for a chat.
How about you?
It’s good manners and courtesy – and it’s good business too.
Anyway, enough moaning, it’s been a beautiful week, makes you feel good when the sun shines, so this week’s bit of push about me is a gentle walk in the Lake District - come on, you’ll love it. Best |
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Alan Howarth - happy working on the Web & in the Real World
Alan Howarth: Corporate Photographer, Corporate Video Producer and Corporate Writer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.
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