Hi |
Today I’ll introduce you to Video Email Signatures – my bit of lateral thinking creates a NEW IDEA for your email.
A head full of ideas? Remember - you saw it here first! |
What’s your idea of good value? |
As an avid reader of business books, I sometimes wonder at most writer’s perception of good value. |
Too much of business writing is padding – please, if you can give me the sense and meaning in a sentence or two don’t give me a flabby chapter of 5000’s words. |
Good value business writing is maximum knowledge conveyed in minimum time – it’s nothing to do with number of words – size really doesn’t matter. |
How many times have you started to read something then said to yourself, “I don’t have time to wade through this waffle?” |
I recently read Brian Tracey’s Eat the Frog – 21 ideas to make you, and your business, more efficient and successful – I think he could have got the essence of the whole thing on one side of A4 or two at most. |
First idea – Eat the Frog – start your day by tackling your most daunting task, after that it’s a breeze. |
Second idea – make lists – plan your daily, weekly and monthly tasks/goals/targets and complete them. Always put your frogs top of your lists. |
What works for business books carries through all business writing, from proposals through emails to Twitter. To get your business message across, and to have a chance of it actually being read, make it: |
Short |
Relevant |
Memorable |
And, as a bonus, entertaining too. |
Don’t ramble on. |
With that, I’ll shut up, only first, here’s my business message: I’ve got to tell you about my new concept. |
It’s the most exciting development since email stopped being ‘text only’ - and it’s only one sentence: |
Video Email Signatures - attach a video testimonial to every email you send – now, how powerful do you think that could be? |
How’s that for Short and Relevant? Press play and it’s Memorable and Entertaining too. |
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Best
Alan |
P.S. If you want a Video Email Signature – call me on 07947 67 31 67 |
PP.S. If you’d like me to include more ‘condensed’ chapters in future emails, let me know. |
PPP.S. Please forward to anyone you think may be interested in this information. |
