Make your best clients your sales team

Newsletter 30 July 2009

corporate photographer corporate video production freelance wrter alan howarth call 07947673167 Alan Howarth corporate portraits

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Your future security, and the future security of your business, revolves around your ability to attract new clients and customers.

I haven’t met anyone yet who’s never lost clients and without new customers your business, any business, will wither and die.

Client testimonials are your best opportunity to convince prospective clients that they should be using your products and services.

So make your current clients a core element of your sales process!

They’re happy to workfor you, continuously promoting your business, 24 hours a day, seven days a week – on your website.

In their testimonials your clients can say the things you can’t say yourself - would anyone believe you?

Your client testimonials have integrity, they’re trusted – why would they risk their reputation?

Your client testimonials offer security for potential clients – reducing the risk of them making a bad business decision.

So, how can you present testimonials on your website?

Text – poor choice, better if you add a photograph – see last week’s newsletter sales bit.

Audio – mp3 audio, again better with a photograph – see last week’s newsletter sales bit.

Video – the perfect choice, it has it all – and Google loves a website with video!

The Sales bit. It’s easy this week. Just watch the short video below – it shows you the value of a testimonial, and it’s a testimonial for me too. I can’t say more or better about me and my business than this.

Paula Auchincloss
End of Sales Bit

Now every time a client says thanks, it’s an opportunity to ask for a testimonial – and remember an opportunity isn’t an opportunity unless you take it – so TAKE IT!

The three basic rules of testimonials

  1. Invite your client to add a short introduction to their business too.
  2. Spread your testimonials throughout your site, on relevant pages – don't put them all on a ‘testimonial page’.
  3. Give your client something in return - see last week’s newsletter sales bit.

And, remember what goes around . . .  always be ready to offer testimonials to your suppliers if they produce outstanding products or services.


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Alan Howarth: Corporate Photographer, Corporate Video Producer and Corporate Writer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.

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