Your businesses brand is you
Newsletter 3 April 2009
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Hi
Small Business is as much about branding as any major Plc.
You may ask, what exactly is branding and what does it mean to you and your clients?
Well it’s more than a logo or colour scheme it goes much deeper than that – It’s about your businesses personality.
Small and growing businesses, probably yours too, are built on the effort of the entrepreneur who created them; their enthusiasm and personality set the pace, the mood and the personality of the business.
Branding is everything that your clients feel is part of the promise you and your business offer when they do business with you.
That’s what branding is! And it’s vital that you live up to it.
One of the most important elements of your branding is you - and your corporate portrait is a way you can present yourself – on line, in brochures, in the press, in advertising.
And a good image is worth investing a little time and money in getting right.
This is the maths:
If 50 potential clients visit your website every day,
That’s 54,750 over three years – after three years time and gravity demand a new image.
If you divide the cost of a decent portrait, taken by me, by the number of times your image will be seen, it works out at small fractions of a penny per view.
And that’s just your website photography.
Call me now and get your image working for you.
Best
Alan
Alan Howarth - happy working on the Web & in the Real World
Alan Howarth: Corporate Photographer, Corporate Video Producer and Corporate Writer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.
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