Do it the Walt Disney way or you're a Mickey Mouse business!/title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="Description" content="Do it the Walt Disney way or you're a Mickey Mouse business!"/> <meta name="ROBOTS" content="index, follow" /> <link href="../Assets/alan-howarthstyles.css" rel="stylesheet" type="text/css" /> <style type="text/css">  </style> </head> <body> <table width="98%" border="0" align="center" id="tableLayout"> <tr> <td id="tdH1spot"><h1 class="style20"><span class="style4">Do it the Walt Disney way or you're a Mickey Mouse business!</span></h1> <h1 class="style20"><span class="style4">Newsletter<br /> 25th </span><span class="style4"> March 2010</span></h1></td> <td id="tdBanner"><img src="../Graphics/Home-Page-Banner-650.jpg" width="650" height="147" alt="corporate photographer logo" /></td> <td id="tdTopImage"><img src="../Images/alan-howarth.jpg" alt="Alan Howarth corporate portraits" width="216" height="216" /></td> </tr> <tr> <td colspan="3" id="tdNavigation"><p align="center"><strong><a href="http://www.alan-howarth.com">Home</a><a href="../corporate-video.html">Corporate Video Production</a><a href="../video-email.html">Video Email Marketing</a></strong><strong><a href="../corporate-photography.html">Corporate Photography</a><a href="../freelance-writing.html">Freelance Writing</a><a href="../corporate-photographs.html">Corporate Photographs</a><a href="../alan-howarth.html">About Alan</a><a href="../contact.html">Contact</a></strong></p></td> </tr> <tr> <td width="15%" id="tdLeftSidebar"><p align="center"><a href="http://www.alan-howarth.com">Home</a><a href="../corporate-video.html">Corporate Video</a><a href="../video-email.html">Video Email Marketing</a><a href="../corporate-photography.html">Corporate Photography</a><a href="../freelance-writing.html">Freelance Writing</a><a href="../News-and-Ideas.html">News and Ideas</a><a href="../rate-card.html">Rate Card</a><a href="../sponsorship.html">Sponsorship</a></p></td> <td id="tdInfo1"><table border="0" cellspacing="0" cellpadding="0"> <tr> <td width="640" valign="top"><p>Hi </p></td> </tr> <tr> <td width="640" valign="top"><p>I went to a seminar yesterday; the keynote speaker was Scott Milligan from the Disneyland University.</p></td> </tr> <tr> <td width="640" valign="top"><p>Here’s a story he told that sums up the Disney ethos.</p></td> </tr> <tr> <td width="640" valign="top"><p>Back in 1955 when Disneyland was first opening his ‘Imagineers’ created some animatronic birds.</p></td> </tr> <tr> <td width="640" valign="top"><p>The tech guys were excited with the birds they produced, but Walt Disney said, “Can we do it better?” </p></td> </tr> <tr> <td width="640" valign="top"><p>The birds did everything they needed to do, but they didn’t appear to breathe in and out.</p></td> </tr> <tr> <td width="640" valign="top"><p>The tech guys said, “No one will notice, and no one would expect them to breathe in and out anyway.”</p></td> </tr> <tr> <td width="640" valign="top"><p>Walt Disney said, “If 1% do notice, it’ll exceed their expectations and they’ll say ‘WOW, look at that!’</p></td> </tr> <tr> <td width="640" valign="top"><p>So the tech guys did it better and the animatronic birds began to breathe.</p></td> </tr> <tr> <td width="640" valign="top"><p>And Disneyland grew to what it is today on ‘Can we do it better?’</p></td> </tr> <tr> <td width="640" valign="top"><p>The second benefit of the ‘Can we do it better’ - make you client say “Wow!” Disney-ism – is word of mouth marketing </p></td> </tr> <tr> <td width="640" valign="top"><p>‘Wow’ is the <u>only</u> thing that’ll create positive WORD OF MOUTH for your business.</p></td> </tr> <tr> <td width="640" valign="top"><p>You’ll never get a WOW giving your clients what they expect – you deliver that or die!</p></td> </tr> <tr> <td width="640" valign="top"><p>Your opportunities to Wow clients lie in delivering in areas they don’t expect!</p></td> </tr> <tr> <td width="640" valign="top"><p> ‘Can we do it better’ is a great ethos to run your business by.</p></td> </tr> <tr> <td width="640" valign="top"><p>I’ve tried to make it mine . . . though sometimes I don’t get one I do always strive for a Wow from my clients </p></td> </tr> <tr> <td width="640" valign="top"><p>For instance:</p></td> </tr> <tr> <td width="640" valign="top"><p>No one’s going to say – Alan’s a brilliant photographer, my face was in focus!</p></td> </tr> <tr> <td width="640" valign="top"><p>But listen to this<br /> <a href="../corporate-portrait-photography.html"><img src="../Images/Brian-play.jpg" width="283" height="179" alt="before and after portrait image" /></a><br /> </p></td> </tr> <tr> <td width="640" valign="top"><p>No one’s going to say Alan’s a brilliant the video producer, he did was just what I expected!</p></td> </tr> <tr> <td width="640" valign="top"><p>But listen to this<br /> <a href="../corporate-video-planning.html"><img src="../Images/debra-image.jpg" width="280" height="157" /></a><br /> </p></td> </tr> <tr> <td width="640" valign="top"><p>So, where can your business excel?</p></td> </tr> <tr> <td width="640" valign="top"><p>Find out what your client’s expect – and do it. </p></td> </tr> <tr> <td width="640" valign="top"><p>Find out what will WOW your clients – and do that too!</p></td> </tr> <tr> <td width="640" valign="top"><p>Then call me! Together, using photography and video, we’ll show your potential new clients how your birds breathe in and out.</p></td> </tr> <tr> <td width="640" valign="top"><p>C’mon , let’s get them to say ‘WOW’ about you and your business.</p></td> </tr> <tr> <td width="640" valign="top"><p>Best<br /> Alan</p></td> </tr> <tr> <td width="640" valign="top"><p align="center"><a href="http://www.alan-howarth.com/corporate-photography.html">Corporate Photography</a> | <a href="http://www.alan-howarth.com/corporate-video.html">Corporate Video</a> | Call 07947 67 31 67 | <a href="http://twitter.com/AlanHowarth">Me on Twitter</a> | <a href="http://www.linkedin.com/profile?viewProfile=&key=36440796&locale=en_US&trk=tab_pro">Link on LinkedIn</a> <br /> <img src="../Images/alan-paule-signature2.jpg" width="624" height="114" alt="alan paula email signature" /><br /> <a href="mailto:mail@alan-howarth.com?subject=Subscribe%20to%20Newsletter">Subscribe to Alan Howarth's Newsletter</a></p></td> </tr> <tr> <td width="640" valign="top"><p>If you have any friends or colleagues you feel would like to receive this newsletter please forward it to them. <a href="mailto:mail@alan-howarth.com?subject=Subscribe-to-newsletter">Subscribe</a> to Alan Howarth’s newsletter.</p></td> </tr> <tr> <td width="640" valign="top"><p> </p></td> </tr> </table> <p><strong><a href="mailto:mail@alan-howarth.com?subject=Newsletter subscribe">Subscribe to Alan Howarth Newsletter</a></strong></p> <p><a href="../News-and-Ideas.html"><strong>Return to News and Ideas</strong></a></p></td> <td id="tdRightSidebar"><p><strong><a href="mailto:mail@alan-howarth.com?subject=Corporate Portrait Photography">E-mail<br /> Alan Howarth<br /> Now</a></strong></p> <p><strong><a href="mailto:mail@alan-howarth.com?subject=Newsletter subscribe">Subscribe to<br /> Alan Howarth's<br /> Newsletter</a></strong></p> <p><a href="photoblog/index.php"><strong>Follow Alan Howarth's Blog</strong></a></p> <p><a href="http://twitter.com/AlanHowarth"><strong>Follow Alan Howarth on Twitter</strong></a></p></td> </tr> <tr> <td colspan="3" id="tdFooter"><p align="center" class="style19"><strong>Alan Howarth - happy working on the Web & in the Real World</strong></p> <p align="center" class="style18">Alan Howarth: <strong>Corporate Photographer, Corporate Video Producer and Corporate Writer</strong> based near <strong>Blackpool, Preston & Lancaster, Lancashire in the North West</strong> of the UK, I frequently work in <strong>Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25,</strong> I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.</p> <p><a href="../alan-howarth.html">About Alan Howarth</a> | <a href="../sitemap.html">Site Map</a> | <a href="../privacy.html">Privacy Policy</a> | <a href="../contact.html">Contact Me</a> | <a href="../links.html">Links</a> | <a href="../rate-card.html">Rate Card</a> | <a href="../terms-of-business.html">Terms of Business</a> |<a href="../sponsorship.html">Sponsorship</a>©2006/7/8/9 Alan Howarth<br /> This Page: <strong>Newsletter - Do it the Walt Disney way or you're a Mickey Mouse business!</strong> </p></td> </tr> </table>  <script type="text/javascript" language="JavaScript"> var sc_project=1778552; var sc_invisible=1; var sc_partition=16; var sc_security="db304c27"; </script> <script type="text/javascript" language="JavaScript" src="http://www.statcounter.com/counter/counter.js"></script> <noscript> <a href="http://www.statcounter.com/" target="_blank"><img src="http://c17.statcounter.com/counter.php?sc_project=1778552&java=0&security=db304c27&invisible=1" alt="website stat" border="0" /></a> </noscript>  <br /> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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