Pink Link Ladies
Video Email

5 November 2009

corporate photographer corporate video production freelance wrter alan howarth call 07947673167 Alan Howarth corporate portraits

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I was at a business event yesterday and bumped into this guy who says “Hello, don’t I know you?”

Well, we did that identity dance thing, you know - Do you? Didn’t you? Were you? Weren’t you? Have you? Don’t you????

Anyway, it turns out I’d been to his company’s offices to pitch a video to one of his managers about nine months ago and we’d met in passing.

He said: “It’s a shame you didn’t win the pitch!”

I’m sorry, but I love it when ‘lost pitch’ clients say things like that!

Turns out the department manager had been convinced by the busy, whizzy, flashing pixel, high-energy route.

To me that’s totally bizarre, why do people do that?

Sure, if you must, really must, have a high-energy opening but five seconds maximum. People watching you video want information, not a visual kick in the head.

Here’s an analogy I often use to explain why not to make that choice - I’m sure I’d used it when I pitched to his manager.

If you see a client across the street, you might wave or shout to get their attention, but when you’ve got their attention, you stop.

What would your client think of you if when you were face to face you still kept waving and shouting?

That you’re an idiot? Absolutely right! So why do the video equivalent?

Clients viewing your video want knowledge and information, to give them anything else is an insult.

If your video doesn’t hold their attention with its content, there are only three possible reasons.

  1. You’re not saying anything.
  1. You’ve got the wrong audience.
  1. You’ve got the right audience and the right subject but they’re not listening because you’re not making your story relevant.

Corporate Video is all about communication.

Coral-and-Rae play.jpg

Corporate Video should only be about communication.

Take a look at this video email I produced for Pink Link Ladies.

It’s short – no waffle or padding.

It tells the story – gives you the information.

You can send it by Video Email.

The only thing it isn’t – in this instance - is targeted  - Sorry Guys,  Go for it Girls!

If you’re thinking video, call me, let’s talk – it’s always the best start to any project.


Corporate Photography | Corporate Video | Call 07947 67 31 67 | Me on Twitter | Link on LinkedIn

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Alan Howarth - happy working on the Web & in the Real World

Alan Howarth: Corporate Photographer, Corporate Video Producer and Corporate Writer based near Blackpool, Preston & Lancaster, Lancashire in the North West of the UK, I frequently work in Leeds, Manchester and Birmingham and I spend 50% of my time working in London. within the M25, I travel throughout the UK and often work in mainland Europe, with work published throughout the world. I'll go anywhere - except war zones.

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