Annual Reports Photography
I'm sure there's plenty of questions you'd like to ask about annual report photography, here's some frequently asked question - call me or email me if you have any others - I'll add them to the list below
Everything's a niche market - and annual reports are no exception. The high street - family groups - weddings - babies - etc photographer is targeting their niche and I'm targeting mine.
Technical issues are a relatively small part of photography - you're paying for experience: the ability to know how images affect the viewer, the knowledge of how images work in the marketing of your company.
In the back of my wardrobe is a guitar, in the back of my head I'm Eric Clapton, Jimi Hendrix and Bob Dylan all rolled into one - somewhere between my mind and the guitar strings something goes awry. Owning a camera doesn't make you a photographer! There's more to photography than getting things in focus. And what if your in house gifted amateur doesn't deliver? Consider the fees I charge, not excessive for an expert - in fact I'm great value.
No, it doesn't have to be, but it does have to appeal to the audience your business is targeting. Humour can miss the point, but there's no problem with being a little 'unbuttoned', perhaps in the corporate portraits. I generally get 'the basics' first, then get a bit more creative. Corporate photography shouldn't mean serious or dull it should mean inspiring and relevant.
Generally, I'll talk to the various departments, and your designer about the images your report needs, for portraits it's very important that the images communicate the strengths of the individual, for location shots - architecture and office/factory internals tit's easier to just let me walk around and find the telling shots. Some product shots enter highly specialised areas and I may recommend a specialist photographer. I supply all the images that I deem acceptable, leaving the choice to your report's designer.
No! Look at the business it can bring your way, look at the goodwill it can engender for your business, look at all the ways you can use the images I supply. It's one of your best value business investments.
A picture's worth a thousand words - It's a cliche, but cliches only become cliches because they're true. The positive communication value of a strong photographic image is immense - and remember lots of the viewers of your annual report are new investors and/or decision makers - probably your single most important audience.
Yes and No, it depends on your audience. If you trade in two different countries, for instance, in the UK and the USA you'll see their photography style is quite different, so if your audience is international too, perhaps two different photographers, working and communicating together, would be the best solution - however, if you're selling a 'UK ethos' to a US audience use a UK photographer, even for the USA photography.
This photographer requires the minimum supervision, for location photography especially - the more freedom I'm allowed to 'look' the better my photography is. Security and safety may be an issue in certain situations - but try to keep that touch as light as possible.
No problem. But remember - my time is your time and you're paying for it! Anyway, I wouldn't keep you waiting needlessly, I expect the same respect from you.
The fact that I'm not based next door to your business is my problem, not yours; so why should you have to pay for me to get there! However, I do, of course, charge travel expenses after I arrive at your first location, if I need to travel to numerous sites during the commission. I'll also charge extra for accommodation.
Yes. All images are 'enhanced' as part of the service. If the images require more substantial manipulation then there will be an extra fee.
It's always advisable to discuss the style of images required before we get too far into a commission - I'm always happy to spend time ensuring we are both 'sharing the same vision' and I'm prepared to shoot a few trial images prior to commissioning - just to make sure we have the right ideas.
Fees below £1000 - 50% invoiced on commission, 50% invoiced on delivery
Invoices to be settled within 14 days.
If an image requires excessive digital manipulation there will be a charge - agreed before work commences.
Travel expenses between locations.
I own the image, you have permission to use the image freely for business and promotional use with the exception of advertising or distribution by/to a third party, fees for this will be negotiated on a individual basis.
My personal passion for photography, my vision, my virtuosity, my practicality - everything that makes me an individual is poured into my photography - you're buying a piece of me and my whole life experience. Basically, I'm a damned good photographer - I honestly don't believe there's many better (that's not a conceit, I just believe in what I do) - and I deliver on time.
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Alan Howarth - happy answering annual reports photography questions on the Web & for the Real World
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